Belgian Transport Workers' Union BTB exploits Omnitapps for membership recruitment

Omnitapps offers a comprehensive and versatile solution for organizations that want to reach their audience in an interactive and informative way. The Belgian Transport Workers' Union (BTB) recently used a touch table with the Omnitapps software during the transport event “De Warmste Truckrun” in Hasselt to recruit members and create awareness about their campaigns.

With Omnitapps, visitors to the booth had instant access to a wide range of information and could easily register via the digital forms. This interactive approach proved a great success, with the rented software playing a crucial role in membership recruitment.

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Interactive experience with Omnitapps on the exhibition stand

The touch table, equipped with Omnitapps, allowed visitors to navigate through various BTB campaigns and information in a dynamic and intuitive way. The user-friendliness of Omnitapps ensured that visitors could quickly and efficiently find the information that was relevant to them. This interactive experience at the booth contributed to increased engagement and registrations. The following topics were covered:

Prestop touch table on the show floor with Omnitapps
  • Who is BTB: Visitors could find extensive information about the union and the history of the organization here.

  • Member Benefits: Overview of the key benefits of BTB membership, including legal assistance, labor dispute support and access to group benefits.

  • Social Dumping: One of BTB's core campaigns, with information on how the union is fighting unfair competition and poor working conditions.

  • Safe Parking: A specific theme focused on the transportation sector, in which BTB is committed to better facilities and safety for truck drivers.

  • Become a member: Instant enrollment was possible through a user-friendly digital form.

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Prestop touch table on the show floor Omnitapps

Call-to-actions in Omnitapps

Omnitapps not only provides an informative platform, but also enables organizations to take direct action through call-to-actions. Visitors to the BTB booth could not only register as members, but also request brochures and magazines that were then sent by email. This allows for a seamless transition from interest to actual action, increasing the conversion of visitors to members. Moreover, Omnitapps is fully customizable, meaning that content and call-to-actions can be fully tailored to the organization's specific goals. This makes it an ideal tool for unions and other organizations looking to effectively communicate their message and recruit members.

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Home Omnitapps screenshots rental touch table BTB ABVV 2024
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Easy installation and support for a worry-free experience

Omnitapps comes as a fully plug-and-play solution. The configuration is prepared and tested in advance so that the touch table is fully ready to use upon delivery. In BTB's case, the touch table was installed and checked on site by a Prestop employee, allowing the union to focus entirely on the event without having to worry about the technical side of installation.

The logistical convenience offered by Prestop, with transport, installation and retrieval of the equipment, means that organizations like BTB can concentrate on their core business. This service, combined with Omnitapps' powerful software, makes for a stress-free experience.

Conclusion: Omnitapps as a catalyst for membership recruitment

 

BTB's use of Omnitapps during “The Warmest Truckrun” demonstrated how technology can be used to enhance interaction with potential members. By combining the touch table with the versatility of Omnitapps, BTB was able to provide an engaging and informative experience that led to increased engagement and growth in enrollment.

Omnitapps is not just another tool, but a powerful solution that helps organizations get their message across, drive action and engage their audience in an interactive and innovative way. Whether for unions, businesses or events, Omnitapps offers the flexibility and functionality to make any project a success.

With Omnitapps, organizations like BTB can optimize their membership recruitment process, combining interactive technology with relevant content and call-to-actions that convert.

Want to know more?

Want to experience how Omnitapps can support your organization at events or trade shows for yourself? Contact us for a demo or a quote, and find out how we can take your exhibition stand to the next level with our interactive solutions.

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Prestop touch table on the show floor